GIGI HADID IS COLLABORATING ON A MAKEUP LINE FOR MAYBELLINE

The 22-year-old model became the face of the cosmetics giant in 2015, and now she's taking their partnership to the next level.

Is there a more concrete sign of success in 2017 than having a booming cosmetics line? Kylie Jenner has one, as does her half-sister Kim Kardashian West. Rihanna has one, called Fenty Beauty, that's been universally lauded for including foundation shades for every conceivable skin tone. Even the industry's most well-loved makeup artist Pat McGrath launched her own blockbuster collection of products that's singlehandedly brought glitter lips off the runways and into the mainstream. Now, it appears that one more famous face is about to get a makeup line of her own: On Sunday afternoon, both Gigi Hadid and Maybelline posted announcements to social media to build buzz for #GIGIxMAYBELLINE, a range the 22-year-old model created in collaboration with the brand.

Hadid first signed on as the face of Maybelline back in 2015, and has been vocal in the media about her desire to one day create a cosmetics collection of her own. Both Hadid's Instagram Story and Maybelline's site currently feature a countdown leading up to the official release date — October 21, just 13 days away — and a form allowing fans to sign up and be among the first to be informed about the collection's drop. 

While Hadid has yet to dip her toe into the world of beauty collaboration, she's been busy with her Tommy x Gigi line with Tommy Hilfiger, which just held its third, instantly shoppable runway extravaganza during London Fashion Week. In addition, she's designed an exclusive collection of frames for Vogue Eyewear, as well as a boot for Stuart Weitzman — a brand she's been the face of for several seasons.